[TASK 2] Contrasting Audience Analysis [Film Posters]

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Curse_of_Chucky_Logo

The audience of the Chucky film and who would naturally most likely be interested in this film poster are people who are thrill seekers and people who like to have a little scare every once in a while, if we are talking about ages; I would say around 16-26.

This Chucky poster presents the protagonist, with Chucky being the antagonist and more importantly the main character he is significantly placed head forward on the poster, being the most outstanding thing on the cover. The name of the film ‘Curse’, tailing onto the usual spectral of the Chucky movie line, therefore re-instating the fact that this is a horror/thriller movie.  ‘CHUCKY’ being highlighted through use of capitalisation and boldness only re-enforces the main form of the movie. Also the font is quite violent with the ‘Y’ being shaped like a knife and having a blood splash. Linking back to audience needs, this appeals to them as some people enjoy the theme of a main weapon being used in a movie, it also foreshadows Chucky’s main aim/personality. “Chucky’s back and better than ever”, appeals to the older fans of the series, the die hard people who have followed the franchise of Chucky for years.The colours of the poster presents a serious, strong vibe. A  thriller related tint with an overlay material which relates to an older movie, which emphasises horror aspect and will suit to the audience.

Chucky received a rating of 3 stars (5.6/10) from IMDb, which isn’t necessarily a  high achievement, of course this may be due to the fact that it went straight to DVD, and did not have the full build up/ advertisement effect upon the viewing public.

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Contrasted with TED which got a rating of 3 1/2 (7/10) stars from IMDb, not a “massive” jump, although there is a significant difference in viewing ratings and reviews, from both films.

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I would say the audience profile for Ted would be people from 15 above. The film poster clearly presents the main character being of course ‘Ted’, presenting a sign in front of him which reads “This is not a F*cking kids movie!!!”. Of course how simpler can it get from this? It’s not for kids. It’s mainly for teenagers & adults.

This poster is very theatrical and comedic, It’s subtle yet stands out amongst most film posters I have seen in 2012-2013. Mainly because of it’s funny aspect. Due to the reason that it’s a motion picture which relates closely to the cartoon franchise of Family Guy, the audience of the film would be people who watch Family Guy also; As the humour is easily relatable.

The main colour scheme is Green & White, not necessarily gender specific colours which signifies it’s audience spans widely across different people. As Ted is such a crass comedy, the designers of the poster clearly did not want to over exaggerate on the comedic aspect, therefore by keeping it as simple as possible with more than enough white space, it brings more attention to it. So..less is more.

People who would be interested in this poster will be those who are interested in a funny movie, people who enjoy laughing and satirical humour. There is something about the character which is just funny, without having to do anything; merely a still image will make someone at least giggle :), This is because of the visual representation of Ted’s facial expression, being playful with having a human like aspect.

With the stance of the bear being like a human it’s clear the movie is a play of a child’s movie which has transitioned and transformed into an adult comedy.

The reason I chose to compare Ted & Chucky is because they are both two movies which intake two children’s toys and play on them in two very different ways, they are easily contrastable as one is horror and one is comedy, this is clearly shown though the posters; therefore is clearly aiming towards 2 specifically different audiences. Neither of them are gender specific so that doesn’t come into play.

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[TASK 1] Defining Audiences

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 Quantitative audience research

Quantitative research is about asking a variety of people for their opinions in a structured way so that you can produce hard facts and statistics to guide you to get solid statistical results. There quite a few organisations that publish their ratings for particular radio, TV and magazines . These are called BARB, RAJAR and ABC.

BARB does quantitative audience research to determine statistics of how many people tune in/watch a particular programme on television:

The figures which are shown in these images above, determine roughly/exactly how many people are  watching a particular Television Show, it does this by showing the progam itself and the figures of people who were tuned in on that particular day. The producers look at the patterns of views how many people are watching the programmes to get an insight of whether it’s good or bad; What they should change in orderto gain views and to appeal to a wider audience and appeal to the viewers who were nonchalant at first. Some organizations use a technique of gathering data about viewers from their programmes and create a target audience of the majority of  audiences and then based the new programme around their findings. This means they would take a test on people to see what they enjoy, resulting in a hit show that would get an abundance of views. A good example of this would be Netflix & Sky.

RAJAR also use quantitative research to measure radio audiences in the United Kingdom. They create info-graphics which present their research in a graphical way, they also use surveys & table gathering.

Screen Shot 2014-02-10 at 01.58.20RAJAR Ltd [Radio Joint Audience Research] was set up in 1992 to align, design and operate a single audience measurement system for the UK radio industry serving both the BBC and licensed commercial stations.

It was set up by the BBC and the RadioCentre to measure their audiences using the same system. It replaced the BBC’s Daily Survey and Commercial Radio’s JICRAR surve, Rajar is a non profit making organisation. The organisation has a continuous programme of innovation and development to meet its market’s needs.

Rajar uses a creative form of portraying results, by presenting their findings in an infographic form, the data provided by RAJAR show the basic demographic of everyone who listens to radio shows. This technique assists the radio programmers to decide how to build their station or show around their listeners, get an idea of the topics they enjoy listening to just as importantly as the music they enjoy. By Showing how many people use various platforms to listen to the radio can also alter the type of adverts that advertisers  would give to the radios. This information is vital to get the type of audience the radio has so the advertisers and radio stations can fit their products to the demographic listening to the radio. They survey how many people listen to the station in an average week and how long they spend listening.

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The listening data is collected by quarter hour. Respondents are asked to write in their listening if they have spent at least 5 minutes listening to a station within this time segment.

Rajar Profile their listeners by:

Demographics

  • sex
  • age
  • social grade
  • ethnic origin
  • region
  • working status
  • marital status
  • household composition
  • household tenure
  • employment status

Other media

  • media access
  • television viewing habits
  • internet use
  • mobile devices use
  • newspapers reading habits

 

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 Qualitative audience research

Qualitative audience research commissions with fairly small numbers of people in order to gain a complex, detailed and in depth understanding of their experiences and response to a particular subject. Just like getting information from a class of people.

Many forms of this include questionnaires in which a group of people  are given a set of significant questions relating to a certain point, where their opinions will be gathered by using a variety of answer choices to determine at the end a collective of results to set them into categories of most popular answers to least popular.

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Audience Profiling

Audience profiling is a technique of setting people into groups by giving them a ‘label’ by putting them into categories it is seen as being easier to to determine results and gain more statistics. for example:
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AP describes the characteristics of those who read, view, or listen to a particular medium, such as a television channel or a magazine/ newspaper.Some people use Geo-Demographics, they provide a way to classify people by neighbourhood or other small area according to the characteristics of those areas.

Psychographics

Psychographic analysis is a technique that investigates how people live, what interests they have, and what they particularly like.  It is also called life style analysis because it relies on an individual’s activities, interests, and opinions.  It is a technique that investigates how people live and what interests them as opposed to what they are.  Some of the components include:

  • Magazines read
  • Food preferences
  • Activity level
  • Hobbies
  • Sports and teams followed

VALS

A  psychographic system  called VALS which is short for Values And Lifestyles, which was developed by SRI in the 1980s. VALS places U.S. adult consumers into one of eight segments based on their responses to the VALS questionnaire. Socio-Economic status is a measure of an individual’s or family’s economic and social position based on education, income, and occupation.

Psychographic research mostly focuses on behavioural segmenting, by dividing the market into groups based on no so visible characteristics, which are many of the factors that can be used in conjunction with demographic segmentation.

Demographics

Demographic analysis looks at the composition and change of a given population.  Some of the components include:

  • Total size
  • Gender
  • Geographic distribution
  • Age
  • Household composition
  • Education level

This usually works quite well because customers often have wants and needs that are based on these categories.

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Regional Identity

Regional identity is the theory that a person’s identity is based  on the country/region that they live in.

People are also collectively grouped based on their sexual orientation, religion or beliefs.

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O R I G I N [Video in Magazine – Page 2]

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Final ORIGIN Magazine

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Dads House Article

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Single Dads – Reasoning

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Fathers can find themselves looking after their children for many reasons, including divorce, abandonment, bereavement or the sickness of the children’s mother.  Like single mothers, single fathers find that life can be very tough. Finding somewhere to live with their children is usually the first obstacle they need to get over. Often their capacity to earn a living becomes hampered by the need to look after children on their own. They can work, but only if the hours are flexible or if they can afford childcare.

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Homes for fathers and families [HOFF]

HOFF is a project aimed at providing the same degree of support for single fathers as available for single mothers in the UK. Fathers who look after their children on their own have much the same difficulty as mothers. In addition they are not necessarily as skilled when it comes to caring for their children, nor are they seen as needing any sort of help.

HOFF aims to tackle this problem by providing accommodation and support for fathered who are looking after their children on their own.

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Official statistics for the UK show that in 2005 there were 1.9 million single parents, with 3.1 million dependant children, two thirds of them live in rented accommodation.  One in nine of these parents are fathers. Families who depend on a single father tend to be smaller than average, 64% of them consist as of the father and just one child, and a further 28% the father and 2 children. So there are are roughly 210,000 single fathers wit about 280,000 dependant children living with them.  In inner London alone there are around 19,000 single fathered who are known to various social services but there is no specific help for this group, in contrast to the provision made for single mothers.

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